Saginaw Art Museum ReBranding
Logo, brand guide, color swatches, fonts, business stationery, brochure, stickers, apron
The Saginaw Art Museum is based in Michigan’s Great Lakes Bay Region, and is dedicated to delivering outstanding experiences in the performing and visual arts for all and serve as a catalyst for diversity, inclusion, and economic prosperity in the community it serves. The new logo and brand identity takes inspiration from the historical building as well as the idea of community and the connection of people. Each grouping of a circle and square in the symbol represents an abstract person. The overlapping shows the connection between them all. Each circle is a different color to represent the bonding of all people, of all ages, ethnicities, races, and genders in the hopesof bringing the art and history of the museumto everyone.