Social Graphics
Paid Media
Theme Nights Announcement (Social, Email, and Web)
Email
2025 MLS Schedule Release
December 2024
The MLS Schedule Release is the kickoff to a new season. I lead the creative direction and execution of this project, choosing to coincide with the Schedule Release video produced by our content team, featuring our players opening "presents" to reveal items relating to our opponents. Our photographer shot a flat lay of wooden table with scraps of the wrapping paper, creating a border for the designs. The web, app and email campaign introduced the beginning of what would become our season long look and feel.